Cookies Made Clear
Quizzle AI uses cookies and similar technologies to help our website and platform work properly, improve user experience, protect our services, understand how visitors use Quizzle AI and support our marketing activity.
This Cookie Policy explains how Identity Pixel Design Ltd, trading as Quizzle AI, uses cookies and similar technologies when you visit https://quizzle.ai or use our related website, platform, application, tools, learning features and services.
It explains what cookies are, why we use them, what types of cookies may be placed on your device and how you can control them.
This Cookie Policy should be read alongside our Privacy Policy.
1. Who We Are
Quizzle AI is operated by Identity Pixel Design Ltd.
- Company: Identity Pixel Design Ltd, trading as Quizzle AI
- Website: https://quizzle.ai
- Email: ai@quizzle.ai
- Phone: 0330 133 6339
- Address: 31a King Street, Stanford le Hope, Essex, SS17 0HJ, United Kingdom
In this Cookie Policy, "Quizzle AI", "we", "us" and "our" refer to Identity Pixel Design Ltd, trading as Quizzle AI.
2. What Are Cookies?
Cookies are small text files placed on your computer, tablet, mobile phone or other device when you visit a website or use an online service.
Cookies are widely used to help websites and digital platforms work correctly, operate more efficiently, remember preferences, support security, measure performance and provide reporting information.
Some cookies are essential because our website or platform cannot operate properly without them. Other cookies are optional and are only used where permitted by law or where you have provided consent.
3. First Party and Third Party Cookies
Cookies set directly by Quizzle AI are known as first party cookies.
Cookies set by organisations other than Quizzle AI are known as third party cookies. These may include analytics providers, advertising platforms, security providers, payment providers, embedded content providers or other technology partners.
Third party cookies may allow those providers to recognise your device when you visit Quizzle AI and when you visit certain other websites.
4. What Are Similar Technologies?
Cookies are not the only way to recognise or track visitors to a website or platform.
We may also use similar technologies such as:
- Tracking pixels
- Tags
- Scripts
- Web beacons
- Local storage
- Session storage
- Device or browser based identifiers
- Analytics and advertising measurement tools
These technologies may help us understand how people use Quizzle AI, measure advertising performance, protect the platform, support user sessions, remember cookie choices and improve the learning experience.
5. Why We Use Cookies
We use first party and third party cookies for several reasons.
Essential website and platform operation
Some cookies are required for technical, security and operational reasons. These are known as essential or strictly necessary cookies.
They may support account access, secure sessions, cookie preference settings, form protection, platform security and core website functionality.
Performance and functionality
Some cookies help improve how Quizzle AI works. These may support user preferences, platform performance, learning tools, saved settings or enhanced user experience features.
Analytics and measurement
Some cookies help us understand how visitors use Quizzle AI. They may show which pages are visited, how users move through the website, how long visitors stay, which features are used and whether marketing campaigns are performing effectively.
Advertising and marketing
Some cookies may be used to make advertising more relevant, measure advertising effectiveness, support campaign tracking and understand whether adverts lead to website visits, registrations, enquiries or subscriptions.
Cookie preference management
Some cookies or local storage tools may help remember your cookie choices so that we can apply your preferences correctly when you use our website or platform.
6. Your Cookie Choices
You have the right to accept, reject or manage optional cookies.
You can exercise your cookie choices through the cookie settings tool on our website. This allows you to select which categories of cookies you accept or reject.
Essential cookies cannot usually be rejected through the cookie settings tool because they are required to provide our website, platform and related services.
If you reject optional cookies, you may still be able to use Quizzle AI. However, some functionality may be limited or may not work as intended. For example, analytics, advertising measurement, saved preferences or certain platform features may be affected.
You can also manage cookies through your web browser settings.
7. Cookies We May Use
The cookies used on Quizzle AI may change from time to time depending on the website tools, platform features, analytics systems, advertising services, security tools and third party services in use.
The tables below outline the cookies currently identified on Quizzle AI.
8. Essential Website Cookies
These cookies are strictly necessary to provide services available through our website and platform. They help support security, platform protection and core functionality.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| csrf_token | quizzle.ai | Helps protect the website and platform against hacking, malicious activity and unauthorised actions. | HTTP cookie | 29 days |
| quizzle_cookie_consent | quizzle.ai | Remembers that a cookie choice has been saved. | HTTP cookie | 180 days |
| quizzle_cookie_preferences | quizzle.ai | Stores your selected cookie preferences so they can be applied on future visits. | Local storage | Until deleted or updated |
9. Analytics and Customisation Cookies
These cookies collect information that is used either in aggregate form to help us understand how Quizzle AI is being used or to help us measure how effective our marketing campaigns are.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | .quizzle.ai | Records a unique ID used to generate data about how visitors use the website. | HTTP cookie | 1 year 1 month 4 days |
| _ga# | .quizzle.ai | Used by Google Analytics to distinguish users and calculate visits, sessions and website activity. | HTTP cookie | 1 year 1 month 4 days |
10. Advertising Cookies
These cookies may be used to make advertising messages more relevant, measure advertising performance and understand how users interact with campaigns.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _gcl_au | .quizzle.ai | Used by Google advertising services to measure advertising effectiveness across websites using their services. | HTTP cookie | 2 months 29 days |
11. Cookies and Personal Data
In some cases, cookies and similar technologies may collect information that identifies you directly or indirectly.
This may include information such as device data, browser data, IP address, website activity, account activity, subscription information or learning platform usage.
Where cookie data is personal data, we handle it in accordance with our Privacy Policy.
12. Cookies Used for Security
Quizzle AI may use essential cookies and similar technologies to protect our website, platform, accounts, forms and systems.
These cookies may help us:
- Prevent unauthorised access
- Protect against malicious activity
- Maintain secure user sessions
- Support account login and platform security
- Remember cookie choices
- Reduce spam, abuse and misuse
These cookies are normally treated as essential because Quizzle AI cannot operate safely without them.
13. Cookies Used for Analytics
We may use analytics tools to understand how visitors use Quizzle AI.
Analytics information may help us understand:
- Which pages are visited
- Which features are used
- How users move through the website
- How users find Quizzle AI
- Which campaigns are performing effectively
- Where website or platform improvements may be needed
Where analytics cookies are not essential, we will use them in accordance with applicable consent requirements.
14. Cookies Used for Advertising
We may use advertising and marketing cookies to help measure the performance of our campaigns and understand whether adverts result in website visits, registrations, enquiries or subscriptions.
Advertising cookies may also help us make future advertising more relevant.
Where required by law, advertising cookies should only be used where you have provided consent.
15. Web Beacons, Pixels and Tracking Tools
We may use tracking pixels, tags, scripts, web beacons and similar technologies to help us understand website activity, measure marketing campaigns and improve platform performance.
These tools may help us identify whether someone has visited a page, clicked an advert, completed a form, registered for Quizzle AI or interacted with the platform.
Some of these technologies rely on cookies to work correctly. If you reject certain cookies, these tools may not function as intended.
16. Local Storage and Session Storage
Quizzle AI may use local storage or session storage to store information on your browser.
This may be used to support cookie preferences, platform performance, user sessions or certain website functions.
Local storage can remain on your device after your browser is closed. Session storage is usually deleted when the browser session ends.
17. Flash Cookies and Local Shared Objects
We do not knowingly use Flash cookies or Local Shared Objects on Quizzle AI.
Flash cookies, also known as Local Shared Objects, were historically used by some websites to store information about user activity, fraud prevention and site operations.
If Flash cookies are ever used through any third party technology, you may be able to manage them through the settings provided by your Flash player or device. Flash technology is now largely obsolete and is not part of Quizzle AI's intended platform functionality.
18. Embedded Content and Third Party Services
Quizzle AI may include content or services provided by third parties. This may include analytics tools, advertising tools, payment services, support tools or embedded media.
These third parties may place cookies or similar technologies on your device. Their use of cookies may be subject to their own privacy and cookie policies.
19. Managing Cookies Through Your Browser
You can manage cookies through your browser settings. Most browsers allow you to:
- View which cookies are stored on your device
- Delete existing cookies
- Block all cookies
- Block third party cookies
- Set preferences for specific websites
You can usually find these settings in the privacy, security or cookie section of your browser.
Common browsers include:
- Google Chrome
- Microsoft Edge
- Mozilla Firefox
- Safari
- Opera
If you block all cookies, some parts of Quizzle AI may not work properly.
20. Advertising Network Opt Outs
Some advertising networks offer ways to opt out of targeted advertising.
These tools do not usually remove all advertising cookies and may not stop all advertising. However, they may help reduce certain types of targeted advertising.
You can find more information from organisations such as:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
21. Do We Serve Targeted Advertising?
Third parties may serve cookies on your computer or mobile device to support advertising through or in connection with Quizzle AI.
These companies may use information about your visits to Quizzle AI and other websites to provide relevant advertisements about goods or services that may interest you. They may also use cookies, pixels or similar technologies to measure the effectiveness of advertisements.
The information collected through this process does not directly identify your name, contact details or other details unless you choose to provide that information.
Where required by law, targeted advertising cookies should only be used where you have provided consent.
22. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes to Quizzle AI, changes to third party tools, changes in platform functionality or changes in legal requirements.
The date at the top of this Cookie Policy shows when it was last updated.
23. Contact Us
If you have any questions about this Cookie Policy or how we use cookies or similar technologies, please contact us:
- Identity Pixel Design Ltd, trading as Quizzle AI
- 31a King Street
- Stanford le Hope
Essex
SS17 0HJ
United Kingdom
- Email: ai@quizzle.ai
- Phone: 0330 133 6339


