Privacy Policy

This Privacy Notice for Identity Pixel Design Ltd trading as Quizzle AI and Quizzle ("we", "us" and "our") explains how and why we may collect, store, use and share your personal information when you use our services ("Services"), including when you:

• visit our website at https://quizzle.ai
• download, install or use the Quizzle AI mobile application
• create an account, log in or use any profile, rewards, leaderboard, subscription or related in app feature
• contact us by email, website form, app support channel or any other communication method
• make a purchase, subscribe or otherwise engage with any paid or promotional feature
• use quiz, game, AI powered, social login or support features made available through the Services
• engage with us in connection with support, marketing, promotions, surveys or events

If you have any questions or concerns about this Privacy Notice or how we handle your personal information, please contact us using the details at the end of this document.

SUMMARY OF KEY POINTS

This summary provides the main points from our Privacy Notice. You can read the full document for more detail.

What personal information do we process?

We may process personal information you provide directly to us, information collected automatically when you use our website or app and, where relevant, limited information from third parties.

Do we process special category data?

We do not intentionally process special category data through our standard website, app or normal business operations unless this becomes necessary for a specific lawful purpose.

Do we collect app and device data?

Yes. When you use the app, we may collect device, usage and technical information. If certain app features require permissions, we may also collect limited information from your device where you choose to allow this.

Do we use AI based features?

Yes. Quizzle includes AI related features and services. Where AI features are used, your inputs, outputs and related account or usage data may be processed to operate, improve and secure those features.

Do we offer social login?

Where social login is made available, yes. If you choose to sign in through a third party account, we may receive certain profile information from that provider.

Do we collect information from third parties?

Yes, where relevant. This may include information from app stores, payment providers, analytics providers, social media providers, marketing partners and other service providers.

Do we share personal information?

We may share personal information with trusted service providers and professional advisers where reasonably necessary, and with authorities where required by law.

Do we transfer data outside the UK?

Some of our service providers may from time to time process personal information outside the United Kingdom. Where this happens, we will take appropriate steps to ensure suitable safeguards are in place.

How long do we keep personal information?

We keep personal information only for as long as reasonably necessary for the relevant purpose, subject to legal, accounting, regulatory and operational requirements.

What rights do you have?

Depending on the circumstances and applicable law, you may have rights to access, correct, erase, restrict or object to the use of your personal information.

Table of Contents

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. DO WE OFFER ARTIFICIAL INTELLIGENCE BASED FEATURES?
7. HOW DO WE HANDLE SOCIAL LOGINS?
8. DO WE TRANSFER INFORMATION INTERNATIONALLY?
9. HOW LONG DO WE KEEP YOUR INFORMATION?
10. HOW DO WE KEEP YOUR INFORMATION SAFE?
11. DO WE COLLECT INFORMATION FROM CHILDREN?
12. WHAT ARE YOUR PRIVACY RIGHTS?
13. CONTROLS FOR DO NOT TRACK FEATURES
14. DO WE MAKE UPDATES TO THIS NOTICE?
15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
16. HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you register for an account, use the app, contact us, request support, subscribe, make a purchase, participate in quizzes, rewards or promotions, use social login, submit a form or otherwise engage with us.

Depending on the nature of your interaction with us, the personal information we collect may include:

• full name
• display name or username
• email address
• telephone number, where provided
• postal or billing address, where relevant
• login credentials or authentication data
• contact preferences
• support messages and correspondence records
• quiz, profile or account information
• purchase, subscription or transaction related information
• reward, promotion or referral related information
• any other information you choose to provide to us

Special category data

We do not intentionally collect special category data through our standard website, app or normal user journey.

If special category data is ever provided to us or required for a specific lawful purpose, we will only process it where we have a valid legal basis and, where required, an additional lawful condition for doing so.

Payment data

If you make a purchase, subscribe or otherwise pay for any feature, we may collect limited payment related information necessary to record and manage the transaction.

In most cases, payment details are processed by the relevant app store, payment processor or platform provider rather than stored directly by us. You should also review the privacy information of the relevant app store or payment provider you use.

Social login data

If we offer login or registration through a third party account such as Google, Facebook, Apple or another provider, and you choose to use that option, we may receive certain profile information from that provider. This may include your name, email address, profile image, user identifier or other information that the provider makes available to us.

Application data

If you use the mobile application, we may also collect certain information from your device and app usage.

This may include:

• device model and manufacturer
• operating system and version
• app version
• device identifiers
• IP address or proxy information
• network and connectivity information
• crash data, diagnostics and performance information
• feature usage and activity logs
• in app event data
• approximate location derived from IP or device settings where relevant

If certain app features require access to device functions, we may request permission to access specific features on your device. Depending on the functionality offered, this may include storage, notifications, camera, microphone, contacts, calendar, location or similar device features. We will only access such features where you choose to allow this and where the functionality is relevant to the service provided.

If push notifications are available, we may send service, account, reward, promotion or app related notifications where you have enabled them. You can manage notification settings through your device or app settings.

Information automatically collected

When you visit, use or navigate the website or app, we may automatically collect certain technical and usage information.

This may include:

• IP address
• browser type and version
• device type
• operating system
• referral source
• language settings
• country or general location
• dates and times of access
• pages viewed or screens used
• searches, clicks, sessions and gameplay interactions
• app events, diagnostics and performance data
• cookie and analytics data

This information helps us maintain security, operate the Services, analyse performance and improve the user experience.

Google API data

Where Quizzle uses Google APIs or Google sign in related services, our use of data received from Google APIs will comply with the applicable Google API Services User Data Policy, including Limited Use requirements where relevant.

Information collected from other sources

Where relevant, we may receive limited personal information from third parties such as:

• app stores and platform providers
• payment processors
• analytics providers
• advertising and attribution providers
• social media platforms
• marketing partners
• public sources
• data providers
• support or fraud prevention providers
• identity or authentication providers

2. HOW DO WE PROCESS YOUR INFORMATION?

We may process your personal information for the following purposes:

• to create, manage and secure user accounts
• to authenticate users and support log in functionality
• to deliver website, app, quiz and game related services
• to personalise the user experience and app journey
• to operate rewards, subscriptions, profiles, leaderboards and similar features where offered
• to process purchases, subscriptions, refunds and transaction records
• to respond to enquiries and provide support
• to send service messages, account notices and administrative information
• to operate, maintain, test and improve the website and app
• to analyse usage, engagement and performance
• to operate AI powered features and services
• to enable social or community style functionality where offered
• to send push notifications where enabled
• to detect, prevent and investigate fraud, abuse, security incidents or unlawful activity
• to comply with legal, regulatory, tax, accounting and insurance obligations
• to establish, exercise or defend legal claims

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

We only process personal information where we have a lawful basis to do so.

The lawful bases we may rely on include:

3.1 Contract

We may process your personal information where this is necessary to take steps at your request before entering into a contract, or to perform a contract with you. This includes providing the website, app, account services, subscriptions, purchases and support.

3.2 Legitimate interests

We may process your personal information where this is reasonably necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This may include:

• operating and improving our products and services
• maintaining security and platform stability
• preventing fraud and misuse
• responding to support enquiries
• analysing performance and engagement
• managing promotions and rewards
• protecting our legal position

3.3 Legal obligation

We may process your personal information where necessary to comply with legal or regulatory obligations, including obligations relating to tax, accounting, payment, consumer law, employment, data protection and law enforcement.

3.4 Consent

Where required, we may rely on consent. This may apply, for example, to certain marketing communications, push notifications, optional permissions, social features or non essential cookies and tracking technologies. Where we rely on consent, you can withdraw it at any time.

3.5 Vital interests

In limited cases, we may process personal information where necessary to protect your vital interests or those of another person.

Where we process personal information on behalf of another party for a defined service purpose, we may act as a processor and process that information only in accordance with the relevant instructions and contractual obligations.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your personal information where reasonably necessary with:

• website, app, IT and technical service providers
• software, hosting, communications and cloud service providers
• account, authentication and social login providers
• payment processors, app stores and subscription management providers
• analytics, attribution and performance providers
• AI service providers
• customer support and communications providers
• marketing and advertising service providers
• professional advisers such as accountants, auditors, solicitors and insurers
• recruitment support providers where relevant

regulators, public authorities, courts, law enforcement or other third parties where required by law or necessary to protect our legal rights

• prospective buyers, investors or successors in connection with a business sale, merger or restructure

Where location based or mapping functionality is used, we may also share limited information with relevant mapping or platform providers to deliver that feature.

Where offer walls, rewards or third party promotional mechanisms are used, limited account or device information may be shared with the relevant provider to administer that feature and prevent fraud.

We do not sell your personal information.

We require service providers and third parties acting on our behalf to handle personal information appropriately and only for permitted purposes.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. We may use cookies and similar tracking technologies on the website and app to:

• make the Services function properly
• remember preferences
• support sign in and account functionality
• understand how users interact with the Services
• analyse traffic, app events and performance
• improve the user experience
• support marketing, advertising or attribution activity where appropriate
• prevent fraud and maintain security

Some cookies and technologies are strictly necessary for the Services to operate. Others may be optional and subject to your preferences or consent where required.

We may use Google Analytics and similar tools to understand how the Services are used and how they perform. We may also use advertising, attribution and remarketing technologies where relevant.

You can usually control cookies through your browser settings and, where applicable, through any cookie preference tools made available on the website. App level settings may also affect certain forms of tracking or advertising functionality.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE BASED FEATURES?

Yes. Quizzle includes products, features or tools powered by artificial intelligence, machine learning or similar technologies.

These AI related features are designed to support the user experience, generate or tailor content, improve interactions and enhance the functionality of the Services.

Use of AI technologies

To operate AI related features, we may use third party AI providers or supporting cloud infrastructure. This may mean that your inputs, prompts, outputs, account data, usage data and related content are processed by those providers for the purpose of delivering the relevant functionality, improving performance, maintaining security and complying with legal obligations.

How we handle data used with AI features

Where personal information is processed through AI related features, we will handle it in line with this Privacy Notice and our agreements with relevant third party providers. We will take reasonable steps to ensure that AI related data processing is subject to appropriate safeguards.

7. HOW DO WE HANDLE SOCIAL LOGINS?

If we offer login or registration through a third party account and you choose to use it, we may receive certain profile information from that provider.

The information we receive will depend on the provider concerned and your privacy settings with that provider, but may include your name, email address, profile image, user identifier and other information you choose to make available.

We will use the information we receive only for the purposes described in this Privacy Notice or as otherwise made clear to you at the point of sign in or registration.

We do not control how third party social providers use your personal information, and we recommend that you review their privacy notices separately.

8. DO WE TRANSFER INFORMATION INTERNATIONALLY?

Some of our service providers may from time to time process personal information outside the United Kingdom.

This may include providers used for website or app infrastructure, software, analytics, communications, social login, AI processing, online forms, cloud storage and payment processing.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that suitable safeguards are in place and that your personal information continues to be protected in line with applicable data protection law.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Typical retention periods may include:

account and profile data: for as long as your account remains active and for a reasonable period afterwards where needed for support, compliance, fraud prevention or dispute handling

• general support and website enquiries: up to 12 months from the last meaningful contact

subscription, purchase and transaction records: up to 6 years from the end of the relevant financial year, or longer where legally required

inactive user data: retained in line with the business purpose, platform design and any applicable legal or operational requirement

recruitment records for unsuccessful applicants: up to 6 months after the recruitment process closes unless longer retention is justified

• marketing suppression records: retained in minimal form for as long as necessary to respect opt out preferences

app logs, diagnostics and security records: retained for as long as reasonably necessary for fraud prevention, troubleshooting, account security and audit purposes

Where we no longer need personal information, we will delete, anonymise or securely dispose of it.

10. HOW DO WE KEEP YOUR INFORMATION SAFE?

We take the security of personal information seriously and use appropriate technical and organisational measures designed to protect it.

These measures may include:

• restricted access controls
• secure systems and passwords
• encryption or hashing where appropriate
• software updates and security monitoring
• secure hosting and infrastructure controls
• data minimisation
• staff awareness and internal access limitations
• backup and recovery measures where appropriate
• controlled access to account, support and transaction data

No method of transmission over the internet or electronic storage is completely secure. However, we take reasonable steps to protect personal information and reduce the risk of unauthorised access, misuse, alteration or loss.

11. DO WE COLLECT INFORMATION FROM CHILDREN?

Quizzle is intended for adult users. We do not knowingly collect personal information from children under the age of 18.

If you believe a child has provided personal information to us, please contact us and we will review the matter and take appropriate action.

12. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on the circumstances and applicable law, you may have the right to:

• request access to your personal information
• request correction of inaccurate or incomplete information
• request erasure of your personal information
• request restriction of processing
• object to certain processing
• request transfer of your personal information where applicable
• withdraw consent where processing is based on consent
• request review of certain automated decision making outcomes where applicable
• lodge a complaint with the Information Commissioner’s Office or another relevant supervisory authority

If you would like to exercise any of these rights, please contact us using the details below.

Account information

If you have an account with us, you may also be able to review, update or manage certain account information from within your account or app settings.

If you ask us to close your account, we may deactivate or delete it, subject to any legal, security, fraud prevention, accounting or operational reasons that require us to retain certain data for longer.

13. CONTROLS FOR DO NOT TRACK FEATURES

Some web browsers and devices include a Do Not Track setting or similar privacy signal. At present, no uniform technology standard for recognising and implementing such signals has been finalised across all platforms and services.

As a result, we do not currently respond to Do Not Track browser signals or similar automated mechanisms unless required by law. If this changes, we will update this Privacy Notice accordingly.

14. DO WE MAKE UPDATES TO THIS NOTICE?

Yes. We may update this Privacy Notice from time to time to reflect changes in law, regulation, our services, our app or website functionality, our business practices or our service providers.

When we update this Privacy Notice, we will revise the "Last updated" date at the top of this document.

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions, concerns or privacy enquiries, you may contact us using the details below:

• Identity Pixel Design Ltd
• 31a King Street
• Stanford-Le-Hope

England

SS17 0HJ

• Email: ai@quizzle.ai
• Telephone: 0330 133 6339
• Website: https://quizzle.ai

16. HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU?

To request access to, correction of, update to, restriction of, or deletion of your personal information, or to make any other privacy related request, please contact:

• ai@quizzle.ai

We may need to verify your identity before actioning certain requests.